Who owns color?
These trends in limiting color usage and the rights that brands have to trademark colors is a difficult road to navigate. Not everyone is well versed in trademark laws and intellectual property rights.
On one side, companies need to protect their brand identity, which they’ve invested much capital into. On the other side, there are designers and artists trying to create great work with a limited color palette.
There of course is a fear that at some point, the best color hues will have been claimed and there would be no other good colors left to design with. How likely is this scenario? As likely as anyone would have imagined being sued by T-mobile for using the color magenta.
http://sixrevisions.com/web_design/color-the-next-limited-resource/
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