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The Million Dollar Homepage
http://www.milliondollarhomepage.com/
Not really a trend, but worth mentioning since it was something truly creative and completely different at the time. Conceived in 2005 by Alex Tew, a college student who needed to raise money for his tuition, he came up with an idea to try and make $1 million by selling 1,000,000 pixels for $1 each on a single web page. He ended up selling every single pixel making $1 million with several imitators copying his idea.
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